We started this brand to solve a simple problem: high quality mountain gear had become unnecessarily expensive, and affordable options too often failed when conditions got tough. We believed there was room for equipment that could perform in harsh environments without forcing people to pay premium brand prices.

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Our jackets are designed for anyone who feels most alive outdoors, from hiking and all mountain skiing to serious alpine and high altitude expeditions. While were based in London, a city without snow, were surrounded by people who live for the mountains and chase winter wherever it exists. That perspective keeps us focused on function over hype

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Every piece we make is built to handle demanding conditions, tested with real use in mind, and priced so more people can access dependable gear. We don't overcomplicate things or add features you don't need.we focus on protection, durability, and performance, so when the weather turns, your jacket does exactly what its meant to do